Atherton Tyres & Servicing Coal Pit Lane, Off Bag Lane, Atherton, M46 0FY 01942 665359
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Buying Premium vs Budget Tyres

We’re often asked “what’s the difference between premium and budget tyres?”

There are typically three main reasons for the differences between premium and budget tyres; enhanced technology, improved all round performance, and greater safety characteristics.


Premium tyres will use the latest technology and research, not only in materials but also in test methods, industrial procedures and research and development (R&D). Premium tyres are developed to give the best performance in safety, grip, rolling resistance and endurance that's available on the market at any time.

Premium manufacturers, like Michelin, use computer modelling, fluid dynamics and simulation tools that budget manufacturer don't necessarily use. As a guide, many experts suggest that the technology behind a budget tyre can be as much as 10 – 15 years old.


Budget manufacturers tend to make products to a price point, whereas premium manufacturers strive to make the best tyres they can, using their best technology, developed and tested throughout the markets where the tyre is going to be used.

Many people may think they are saving money by buying budget tyres, and maybe they are in the short-term but in some cases any savings made by purchasing a budget tyre can be lost with lower fuel economy over the life of the tyre, or the loss of mileage, and that's before you consider safety.


Premium tyres are expected to offer enhanced safety on the road and premium manufacturers work extensively with original equipment vehicle manufacturers, to give their cars the best possible performance by optimising the relationship between the tyre and the car togive the driver the best safety, grip, comfort, noise, longevity and rolling resistance.

When it comes to tyre performance in the wet, each labelling grade in wet braking is equivalent to one car length in braking at 50mph. So a saving of £X per tyre could easily result in far longer braking distances in the wet. When you need that grip, we suspect you would happily pay that extra money as you’re sliding along the road.

Whilst we know that tyres are often a distress purchase, your car is often your second biggest purchase after your house and your tyres are the only thing between your car and the road and even more significantly ‘your family’ and the dangers of the road. – Is the cost you’ll save by buying a budget tyre really worth the compromise on safety? Would you buy a budget child car seat for instance?

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What our customers think

came here a few months ago. Great friendly service and cheapest tyres in the area. So much so I've ordered another tyre to be fitted this week!

Kate Heneghab - July 2015

Great friendly service, exactly what i wanted and was cheapest on price after searching all other local sites. A++++

Danny - June 2015

Good fast service, really like the website. Booked in for 2 tyres changed and was rang within 30 minutes to give an exact time and did the job earlier than expected.

Mike Dickinson - June 2015

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Opening hours
Monday: 08:00 - 16:30
Tuesday: 08:00 - 16:30
Wednesday: 08:00 - 16:30
Thursday: 08:00 - 16:30
Friday: 08:00 - 16:30
Saturday: 08:00 - 12:00
Sunday: Closed
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Where are we?

Brands we recommend

  • BRIDGESTONE tyres in Atherton
  • CONTINENTAL tyres in Atherton
  • DUNLOP tyres in Atherton
  • GOODYEAR tyres in Atherton
  • MICHELIN tyres in Atherton
  • PIRELLI tyres in Atherton

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